Tag: digital-marketing
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IBM Study: Sports Fans Demand Simplicity in Digital Experiences
The Sports Fan Has Had Enough of the App Maze IBM study finds that as sports become more digital, fans are demanding something surprisingly simple: one connected experience they can trust The modern sports fan has more ways to follow a game than ever before—and increasingly, that may be the problem. There is an app…
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Coca-Cola’s New Visual Identity: A Global Refresh
Coca-Cola Refreshes Its Iconic Identity for a New Global Era A bolder, more unified visual system brings Coca-Cola’s most recognizable design elements to the forefront across more than 200 markets. August 22, 2026 — Few brands possess the visual recognition of Coca-Cola. The red-and-white palette, the flowing Dynamic Ribbon, the distinctive Arden Square and the…
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Nespresso Unveils Dua Lipa as Global Ambassador
☕ Dua Lipa Joins Nespresso: A Bold New Chapter in Coffee Culture In a move that blends global pop culture with premium coffee craftsmanship, Nespresso has announced Dua Lipa as its new Global Brand Ambassador. The partnership signals a vibrant new era for the brand—one driven by creativity, exploration, and bold taste experiences. 🎤 A…
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Revamping Thums Up: Bold Anthem and New Identity
When Thunder Meets Culture: Thums Up Turns Up the Volume with Hanumankind & Vishal Dadlani If you thought brand anthems were just jingles, Thums Up has just proved otherwise. On February 5, 2026, India’s iconic billion-dollar cola brand unleashed its latest cultural statement — “Taste the Thunder”, a high-energy anthem created in collaboration with rapper…
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IBM Study: How AI is Transforming Sports Fan Experience
An IBM study reveals that sports fans are seeking more dynamic digital content, enhanced by AI (Artificial Intelligence). Many surveyed fans agree that AI features will significantly influence their sports consumption. Over half of those surveyed desire AI-driven sports commentary and insights for past, current, and future events. ARMONK, N.Y., August 28, 2025 — New…
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Exclusive 2025 Calendar Features Miss India Models for Huliot
Huliot India Pipes Signs 12 Miss India Models for Pioneering Brand Campaign. It is set to launch an exclusive 2025 calendar, available in wall, desktop, and digital formats. The calendar will feature Miss India models from 12 different states where Huliot operates. Photo: Miki Kedem, CEO, Huliot India Pipes with Miss India Models. Enlarge this…
