“A Diamond Is Forever.” De Beers has launched Forevermark diamond jewelry in India.
New Delhi, India, October 20, 2025 — Delhi shone brighter than ever as Forevermark Diamond Jewellery, part of the De Beers Group — the world’s leading diamond company — officially launched as a new jewellery brand. This significant debut has chosen India as its primary market, celebrating the opening of its flagship store in New Delhi. The launch of this flagship store marks an important milestone in Forevermark’s mission to share its global heritage, modern design sensibilities, and philosophy of discreet luxury with discerning consumers of natural diamonds.
A two-day celebration in the capital city showcased Forevermark Diamond Jewellery’s contemporary collections and bold new vision to tastemakers, creators, culture shapers, socialites, influencers, fashion icons, and jewellery connoisseurs.
Forevermark Diamond Jewellery introduced its new positioning through a carefully curated journey that showcased music, art, fashion, and luxury storytelling. The celebrations began as guests explored immersive diamond experiences that highlighted the brand’s uniqueness and the beauty of diamonds. On stage, Sandrine Conseiller, CEO of Brands & Diamond Desirability at De Beers Group, and Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, unveiled the brand’s new philosophy. This philosophy reflects the many facets of a woman and encourages her to view diamonds not merely as adornments, but as companions in her evolving journey.
Guests were treated to a soulful, self-composed rendition of the brand’s manifesto by the talented Saba Azad. It was followed by a spectacular runway showcase featuring Forevermark’s high jewellery line, where India’s top models walked the ramp to the melodies of sitar maestro Anoushka Shankar. The evening culminated in a dazzling moment with multi-faceted entrepreneur Mira Kapoor, who embodied the brand’s ethos of modern individuality, taking center stage as the showstopper. She then inaugurated the first flagship store the following morning.
During the launch event, Shweta Harit expressed, “Launching Forevermark Diamond Jewellery in India with such a magical celebration has been truly special. Our philosophy, ‘This One’s For Me’, embodies the idea of women celebrating themselves—their individuality, their choices, and their evolving journeys. India, with its deep appreciation for diamonds and modern spirit, is the perfect place to begin this new chapter. Through our flagship store and collections, we want every woman to discover a piece that feels personal, meaningful, and uniquely hers.”
Sandrine Conseiller stated, “India has always played a central role in the global diamond narrative. With this launch, we are embarking on an exciting new chapter. Forevermark Diamond Jewellery represents timeless beauty, contemporary artistry, and, most importantly, the celebration of women in all their brilliance.”
The new flagship Forevermark store, located in South Extension 1, New Delhi, provides a luxury retail experience like no other, making every visit feel special. The store’s design is warm yet modern, incorporating international elements with timeless elegance. It celebrates women’s individuality and self-expression at every opportunity. Each collection showcases the brand’s artistry and craftsmanship, aimed at inspiring and uplifting customers while commemorating life’s meaningful moments. In addition to the in-store experience, Forevermark has also launched a revamped e-commerce platform, offering a seamless digital shopping experience for today’s luxury consumers.
With its new identity and sparkling debut, Forevermark Diamond Jewellery has embarked on an exciting journey in India — one that celebrates women, their stories, and the many facets that make them shine.
Forevermark Diamond Jewellery is a brand owned by De Beers Group, the world’s leading diamond company, with over 135 years of expertise and heritage in the diamond industry. Each piece of Forevermark Diamond Jewellery celebrates life’s most meaningful moments, featuring natural diamonds that are beautiful, rare, and responsibly sourced. Every Forevermark diamond carries a unique inscription, guaranteeing its authenticity and making each piece deeply personal.
Forevermark diamonds are formed over billions of years deep within the Earth. They are hand-selected for their exceptional quality, exceeding the standard grading of the 4Cs in the quest for ultimate beauty. These diamonds are responsibly sourced and carefully cared for throughout their journey, reflecting the brand’s commitment to making a positive impact on the people and places from which they originate. Expertly crafted by master designers, Forevermark Diamond Jewellery blends modern artistry with timeless elegance. Each piece enhances the brilliance of its diamond while embodying the brand’s core values of beauty, rarity, and responsibility.
Source: De Beers Forevermark
CitiTimes 