Tag: Diamond Jewellery
-

beYon: Redefining Diamonds in Mumbai
beYon’s Mumbai Debut Signals a New Chapter for Laboratory-Grown Diamonds in India In India, jewelry has long been associated with milestones. It marks weddings, anniversaries, festivals, and family traditions. But what if adornment did not need an occasion? What if jewelry could simply be about desire, self-expression, and the joy of wearing something beautiful today?…
-

India’s Natural Diamond Standard: What Consumers Need to Know
India’s New Diamond Rule: Why Only a Natural Diamond Can Be Called a “Diamond” For years, Indian consumers shopping for diamond jewellery—especially online—have faced a confusing maze of terms. Words like lab-grown, cultured, real, or eco-friendly have often blurred the line between natural diamonds and their laboratory-created alternatives. Without a single, enforceable standard, many buyers…
-

A Diamond Is Forever: De Beers Launches Forevermark in India
“A Diamond Is Forever.” De Beers has launched Forevermark diamond jewelry in India. New Delhi, India, October 20, 2025 — Delhi shone brighter than ever as Forevermark Diamond Jewellery, part of the De Beers Group — the world’s leading diamond company — officially launched as a new jewellery brand. This significant debut has chosen India…
