Tag: marketing
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Sara Ali Khan: The New Face of Longines
Sara Ali Khan Joins the Longines Family By CitiTimes Editorial Desk When elegance meets charisma, magic happens—and that’s exactly what we’re seeing with Longines officially welcoming Sara Ali Khan as its new Friend of the Brand. The Swiss luxury watchmaker, known for its timeless designs and heritage, has found the perfect match in Bollywood’s radiant…
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Bollywood Star Shanaya Kapoor to Lead Steve Madden Campaign in India
Steve Madden has appointed Shanaya Kapoor as its brand ambassador in India. Mumbai, Maharashtra, India, October 12, 2025 — Steve Madden, a globally recognized leader in footwear and accessories, has announced the appointment of Bollywood actress Shanaya Kapoor as its first-ever brand ambassador in India, in collaboration with Reliance Brands. This strategic partnership highlights the…
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Campus Activewear Launches ‘You Go, Girl!’ Campaign Featuring Kriti Sanon
Kriti Sanon Shatters Stereotypes in Campus Shoes’ New ‘You Go, Girl!’ Campaign. New Delhi, India, October 11, 2025 — Campus Activewear, one of India’s leading sports and athleisure footwear brands, has launched the second edition of its “You Go, Girl!” campaign, featuring National Award-winning actress Kriti Sanon. This year’s campaign encourages women to navigate the…
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IBM Study: How AI is Transforming Sports Fan Experience
ARMONK, N.Y., August 28, 2025 — New global research commissioned by IBM shows that sports fans are increasingly engaging with dynamic digital content experiences, where AI, personalization, and real-time features play a central role. A study involving over 20,000 sports fans from 12 countries suggests that fans are increasingly viewing technology, particularly AI, as a…
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Coca-Cola’s Global Campaign: Embrace the Moment
Coca-Cola Advertising Campaign: “Enjoy the moment with a Coca‑Cola.” Atlanta, GA, July 7, 2025 — Coca-Cola’s latest global campaign invites Gen Z to rediscover the beauty of being truly present in a world overflowing with digital distractions that often divert our attention from the simple joys around us. With the captivating slogan “Enjoy the moment…
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Coca-Cola’s Kinley Soda: A Consumer Trust Success
Kinley Soda has surpassed ₹1,500 crore in sales in India, reinforcing Coca-Cola’s consumer-focused growth strategy. New Delhi, India, April 26, 2025 — Kinley Soda, a prominent brand from Coca-Cola, has surpassed the ₹1,500 crore revenue mark. Its commitment to consistency, quality, and consumer trust drives this achievement. The milestone underscores the Company’s strategy of offering…
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Coca-Cola India at Maha Kumbh: Empowering Local Communities
New Delhi, Feb. 20, 2025 — As millions gathered for the Maha Kumbh 2025, Coca-Cola India reaffirmed its commitment to local communities by building a dynamic retail network, generating employment, and promoting women’s entrepreneurship. The company provides hydration by supporting thousands of local vendors, retailers, and waste workers and creates sustainable economic opportunities. Coca-Cola India’s…
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Timeless Connections: Coca-Cola and Its Impact in India
The True Essence of Timeless Connections: The Legacy of Coca-Cola in India. Mumbai, India, February14, 2025 — Coca-Cola India has articulated the significance of timeless connections and highlighted the brand’s enduring legacy in India as follows: “For over 138 years, Coca-Cola has been a vibrant symbol of joy and refreshment, uniting people across diverse regions…
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Exclusive 2025 Calendar Features Miss India Models for Huliot
Photo: Miki Kedem, CEO, Huliot India Pipes with Miss India Models. Enlarge this Photo New Delhi, India, February 9, 2025— Huliot India Pipes, an Israeli piping solutions brand, has signed 12 Miss India models for a brand campaign. Miki Kedem, CEO of Huliot India Pipes, announced this initiative, emphasizing the company’s commitment to innovation and…
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Coke Studio India: Celebrating Cultural Diversity in Music
Coke Studio India, Season 2, concludes with memorable musical achievements. It is a season characterized by exceptional performances, creative partnerships, and a harmonious blend of tradition and innovation. NEW DELHI, December 26, 2024 — Coke Studio Bharat, Season 2, presented by The Coca-Cola Company, concludes after an extraordinary journey filled with soul-stirring music, dynamic collaborations,…
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Coca-Cola’s Impact on India’s Retail Growth
Coca-Cola’s Innovative Solutions Enhance the Retail Ecosystem NEW DELHI, December 4, 2024 — As India embarks on its journey to transform into a fully developed economy with an ambitious target of reaching $35 trillion by 2047, the non-alcoholic beverage sector emerges as a key pillar in this vision. This dynamic industry fuels economic growth by…
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Coca-Cola Lens: Unveiling Data-Backed Insights for Retailers
Coca-Cola Lens, an exclusive platform, provides access to industry trend data, allowing you to explore thought leadership articles written by Coca-Cola experts. The new platform offers retail and restaurant partners data-backed insights and industry trends through a uniquely Coca-Cola lens. To thrive in today’s dynamic marketplace, Food Service operators and retailers can now access valuable…
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Coca-Cola Company: 100 Years of Olympic Partnership
(Photo: The Belem carrying the Olympic flame is accompanied by other boats approaching Marseille. Image provided by IOC Media). As we approach the Paris 2024 Olympic Games, the Worldwide Olympic Partners are preparing to play a crucial role in making the Games successful. The Coca-Cola Company, the longest-standing partner of the Olympic Movement, is all…
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