Tag: Diamond
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India’s Natural Diamond Standard: What Consumers Need to Know
India’s New Diamond Rule: Why Only a Natural Diamond Can Be Called a “Diamond” For years, Indian consumers shopping for diamond jewellery—especially online—have faced a confusing maze of terms. Words like lab-grown, cultured, real, or eco-friendly have often blurred the line between natural diamonds and their laboratory-created alternatives. Without a single, enforceable standard, many buyers…
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A Diamond Is Forever: De Beers Launches Forevermark in India
“A Diamond Is Forever.” De Beers has launched Forevermark diamond jewelry in India. New Delhi, India, October 20, 2025 — Delhi shone brighter than ever as Forevermark Diamond Jewellery, part of the De Beers Group — the world’s leading diamond company — officially launched as a new jewellery brand. This significant debut has chosen India…
CitiTimes 