Rimzim Jeera Is Back — Louder, Spicier, and Unmistakably Desi

The Original Jeera Drink Makes Its Comeback

Remember that unmistakable jeera fizz that instantly lifted your mood? The one that felt local, flavorful, and just the right kind of kick? That’s right—Rimzim Jeera is back! And this time, it’s not sneaking in quietly. Coca-Cola India has relaunched the cult-favourite drink with a new campaign that’s all heart, nostalgia, and unapologetic energy.

Rooted in the cheeky and confident thought “Jeere mein heera, Rimzim Jeera,” the comeback celebrates the drink’s bold, homegrown flavour—made for every generation that loves their jeera just right.

A Splash of Nostalgia, a New Beat

This isn’t just a relaunch—it’s a remix of memories. The campaign revives one of R.D. Burman’s classic tunes, giving it a fun new twist that turns a familiar hum into a catchy “Jeeeeera.” Once you hear it, there’s no going back—it’s the kind of hook that stays with you long after the glass is empty.

The film brings everyday India to life through playful, spontaneous moments—the smiles, chats, and small joys that any Rimzim sip can spark.

“Rimzim is back with a bang,” shares Sobhanjeet Rath, Senior Director, Emerging Categories, Coca-Cola India and Southwest Asia. “We wanted something joyful and unmistakably Indian. Once that tune hits you, you just can’t un-hear the ‘Jeeeeera!’”

The People Behind the Fizz

The new film is directed by Abhijit Sudhakar of ZigZag Films, whose energetic vision set the tone for the comeback. “Created by rhythm and spiced by Rimzim—this film was pure fun,” says Sudhakar. “It celebrates what makes Rimzim an OG in every sense.”

The creative spark came from Talented, whose team leaned fully into the beverage’s nostalgic charm. “Rimzim’s relaunch was a blast from the past,” says Tanima Kohli, Creative Partner at Talented. “In a world where drinks often look and feel the same, Rimzim gave us a chance to go bold and be playful. From the music to the pacing, everything was designed to keep viewers hooked till the very end.”

Bold Flavour. Classic Heart. Everyday Joy.

First introduced over 70 years ago, Rimzim holds a special place in India’s refreshment culture. It’s one of the country’s first ethnic flavoured, ready-to-drink beverages—deeply inspired by the jeera that defines Indian kitchens and street stalls alike.

Priced at just ₹10 for a 250 ml pack, Rimzim Jeera remains an everyday treat that’s equal parts nostalgic and refreshingly new.

A 360° Celebration

The comeback of Rimzim Jeera is supported by a full-scale, 360-degree campaign spanning digital platforms, social media buzz, influencer collaborations, outdoor visibility, and a strong in-store presence. It’s a celebration designed to make sure no one misses the fizz.

Because when it comes to Rimzim Jeera, subtlety was never the point.

“Once that tune hits you, you just can’t un‑hear the ‘Jeeeeera!’” – Sobhanjeet Rath, Senior Director, Coca‑Cola India & Southwest Asia