Crocs Says “Let Them Talk” — And Puts Street Culture Front and Centre
There’s a new attitude stomping through India’s street style scene — and it’s unapologetic.
Global footwear giant Crocs, Inc. has launched its latest creative push, Let Them Talk, spotlighting its bold Echo range and bringing actor Siddhant Chaturvedi on board as its face. The result? A campaign that blends music, movement, and modern city energy into one confident cultural statement.
A Campaign That Moves Like the Street
At the heart of Let Them Talk is a simple but powerful idea: confidence doesn’t need permission.
Set against the pulse of urban life, the campaign film follows Siddhant as he navigates everyday spaces — not performing for approval, but simply existing in his own rhythm. There are no loud declarations, no forced swagger. Just lived-in moments, fluid movement, freestyle expression, and the Echo silhouette seamlessly woven into street-forward looks.
The message is clear: if people are going to talk, let them.
The Echo Range: Comfort Meets Culture
The Echo range represents Crocs’ edgier, sport-inspired design language. Think sculpted silhouettes, bold lines, and a streetwear sensibility that feels ready for everything from city commutes to late-night jam sessions.
The first drop features the Echo RO Gum Clog, available in Black and Chalk — a refreshed take on the iconic Echo silhouette. It’s functional, elevated, and unmistakably bold. More drops are set to follow, with Siddhant continuing as the face of the evolving line.
This isn’t just about footwear. It’s about how comfort intersects with self-expression — a space Crocs has increasingly claimed as its own.
Siddhant Chaturvedi: The Right Energy
Siddhant’s inclusion feels organic rather than strategic. Known for his effortless blend of fashion, movement, and craft, he embodies the campaign’s spirit without trying too hard — and that’s exactly the point.
In the film, as the world around him pauses, watches, and forms opinions, he keeps moving. It’s a subtle but resonant metaphor for creative individuality in a hyper-observed world.
He describes the campaign as instinctive and rooted in those unfiltered, everyday moments when you’re simply being yourself.
A Cultural Play, Not Just an Ad
Conceptualised and produced by culture platform Homegrown, the film leans heavily into music, art, and street storytelling. A specially composed track drives the momentum, amplifying the sense of motion and attitude.
Crocs’ international marketing leadership calls Let Them Talk a cultural statement — positioning Echo not merely as a product, but as part of ongoing conversations around identity and street style.
And that’s where the campaign lands strongest: it doesn’t shout. It flows.
Where to Find It
The Echo range launched on 17 February with a unified rollout across digital, social, retail, and e-commerce platforms across India.
If street culture today is about owning your narrative — flaws, noise, and all — Crocs seems to be betting that India’s youth is more than ready.
And honestly? The streets are already talking.
CitiTimes 