Step Into Comfort, Step Into Yourself: Bata’s ‘Make Your Way’ with Sanjana Sanghi
By CitiTimes Editorial Desk
Gurugram, February 8, 2026
There’s something quietly powerful about a good pair of shoes — the kind you don’t have to think about, the type that just work with your life. That’s precisely the spirit behind Bata India’s refreshed ‘Make Your Way’ campaign, now fronted by actor Sanjana Sanghi, and anchored around the brand’s beloved Victoria Ballerinas.
This isn’t just another footwear campaign. It’s a celebration of women who move — between meetings and metros, classrooms and cafés, workdays and weekend getaways — doing it all with ease, confidence, and a touch of grace.
Why Sanjana Sanghi Fits the Story
Sanjana’s persona makes this partnership feel less like endorsement and more like alignment. Known for her grounded, self-made journey, she embodies the kind of modern woman Bata is speaking to — independent, purposeful, and unapologetically herself.
In the campaign, she isn’t styled as an unreachable celebrity, but as someone relatable: working, travelling, stepping out with friends, and living life in motion. The message is simple — when your shoes support you, you can focus on where you’re going, not what you’re wearing.
As Sanjana puts it:
“Comfort and confidence are two sides of the same coin. I want shoes that let me move through my day without thinking about them. The Victoria Ballerinas fit naturally into my everyday life.”
The Shoe That Grew Up With Indian Women
If there’s one silhouette that has quietly shaped Indian wardrobes, it’s the ballerina flat. Bata didn’t just sell it — it popularised it, and even holds the trademark for “Ballerinas” in India.
Inspired by European dance shoes designed for balance and endurance, the Victoria Ballerina has been reimagined for real life—long commutes, packed schedules, and days that don’t slow down.
What makes them feel special?
- Soft, cushioned soles that don’t tire your feet
- Gentle arch support for all-day wear
- Breathable, foot-hugging uppers
- A clean, feminine aesthetic that works with almost anything
They’re the kind of shoes you slip on without hesitation — with jeans, kurtas, dresses, or office wear.
A Palette for Every Mood
The Victoria Ballerina collection leans into soft pastels and warm neutrals — blush pinks, muted beiges, gentle lilacs, and classic blacks. They feel understated, elegant, and versatile, designed for women who prefer a subtle style rather than a loud one.
Whether you’re:
- rushing to a morning meeting,
- walking across campus,
- running errands, or
- heading out for an evening coffee,
These ballerinas are meant to move with you, not slow you down.
A Campaign That Lives Where You Live
Bata’s ‘Make Your Way’ campaign isn’t confined to glossy ads. It’s designed to meet consumers in their everyday digital spaces — on Spotify, JioCinema, and NoBroker, as well as across social media, influencers, retail stores, and outdoor advertising.
The idea is immersion, not interruption — seeing the brand woven into daily life rather than just on billboards.
Style That Doesn’t Break the Bank
The Victoria Ballerinas start at Rs. 899, making them accessible without feeling basic. They’re available across Bata stores, the Bata app, and major e-commerce platforms.
For many young women, this hits a sweet spot: stylish enough for Instagram, comfortable enough for real life.
What This Campaign Really Says
At its heart, ‘Make Your Way’ is about choice and agency. It speaks to women carving their own paths — professionally, personally, and creatively — while refusing to compromise on comfort.
As Badri Beriwal, Chief Strategy & Business Development Officer, Bata India, notes:
“We are reaffirming what Bata stands for today — footwear that complements modern lifestyles.”
In a world where women are constantly on the move, Bata’s Victoria Ballerinas feel less like footwear and more like a quiet companion — reliable, elegant, and empowering.
“Soft steps. Strong strides.”
CitiTimes 