CitiTimes

Sara Ali Khan: The New Face of Longines

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Sara Ali Khan Joins the Longines Family

By CitiTimes Editorial Desk

When elegance meets charisma, magic happens—and that’s exactly what we’re seeing with Longines officially welcoming Sara Ali Khan as its new Friend of the Brand. The Swiss luxury watchmaker, known for its timeless designs and heritage, has found the perfect match in Bollywood’s radiant star.

A Perfect Pairing

Sara Ali Khan has always been more than just a Bollywood actor. From her debut in Kedarnath to her versatile performances in Simmba, Atrangi Re, and Zara Hatke Zara Bachke, she has established herself as one of the most refreshing voices in Indian cinema. Her effortless charm, grounded personality, and refined sense of style make her a natural fit for Longines—a brand that celebrates elegance with authenticity.

Sara’s Take

Speaking about the collaboration, Sara noted that Longines’ respect for legacy and authenticity aligns with her own values. It’s not just about wearing a watch—it’s about embracing a philosophy of grace, precision, and timeless appeal.

Why It Matters

This partnership isn’t just another celebrity-brand tie-up. It’s a cultural bridge: Longines, with its Swiss heritage dating back to 1832, deepens its connection with India through one of its brightest young stars. For Sara, it’s a chance to represent a brand that mirrors her own journey—balancing tradition with modern flair.

The Bigger Picture

  • Elegance meets Bollywood: Sara’s vibrant persona brings a youthful energy to Longines’ classic image.
  • Global meets local: The collaboration strengthens Longines’ presence in India while reinforcing its international appeal.
  • Authenticity at the core: Both Sara and Longines share a commitment to staying true to their roots while evolving with the times.

Final Thought

Sara Ali Khan’s partnership with Longines is a celebration of timeless elegance and contemporary charisma. It’s a reminder that style isn’t just about what you wear—it’s about the story you tell. And with Sara as the new face of Longines, that story is bound to sparkle.