Steve Madden has appointed Shanaya Kapoor as its brand ambassador in India.
Mumbai, Maharashtra, India, October 12, 2025 — Steve Madden, a globally recognized leader in footwear and accessories, has announced the appointment of Bollywood actress Shanaya Kapoor as its first-ever brand ambassador in India, in collaboration with Reliance Brands. This strategic partnership highlights the brand’s commitment to the Indian market and aligns its bold, expressive design philosophy with a rising cultural icon.
The collaboration is built on a shared commitment to self-expression and confident style. Kapoor’s personal aesthetic, which effortlessly combines contemporary trends with a unique and relatable flair, aligns with Steve Madden’s core mission: to create statement-making pieces that are both aspirational and wearable. In her new role, Kapoor will be the face of the brand’s major campaigns, beginning with the upcoming Autumn/Winter ’25 and Spring/Summer ’26 collections. Her authentic style and strong connection with a new generation of Indian consumers perfectly capture the essence of the brand.
This partnership marks a crucial step in the brand’s expansion across India, where she will play a key role in introducing the collections to a broader audience.
Shanaya Kapoor shared her excitement about her new role, saying, “Steve Madden has always been my go-to brand, as it offers fashion-forward and incredibly versatile pieces. I am honored to be their first brand ambassador in India and look forward to showcasing the unique energy and quality of their footwear and handbags.”
Steve Madden has announced the launch of its new campaign, “Step Into Your Story,” which boldly celebrates individuality, rebellion, and unapologetic self-expression. More than just a fashion statement, the brand’s iconic shoes and handbags represent the first step toward empowerment, instilling confidence, authenticity, and a sense of raw identity.
With Kapoor serving as the ambassador, Steve Madden, in collaboration with Reliance Brands, aims to enhance its retail and digital presence in India. The goal is to connect with a new generation of fashion-conscious consumers who view style not merely as an accessory, but as a powerful means of personal expression.
Steve Madden designs, sources, and markets fashion-forward footwear, accessories, and apparel. The company not only promotes its own brands—such as Steve Madden®, Kurt Geiger London®, Dolce Vita®, Betsey Johnson®, Carvela®, Blondo®, and ATM®—but also holds licenses for footwear, handbags, and other accessories under the Anne Klein® brand. Additionally, Steve Madden creates and sources products under private label brand names for various retailers. Its wholesale distribution network includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers, and independent stores.
Steve Madden’s partner in India, Reliance Brands Limited (RBL), manages a diverse array of global fashion and lifestyle brands, spanning the luxury to premium spectrum. Its portfolio includes some of the world’s most iconic names.
- Armani Exchange
- Armani Caffe
- Balenciaga
- Bally
- Bottega Veneta
- Brooks Brothers
- Burberry
- Canali
- Coach
- Diesel
- Dune
- EA7
- Elan Cafe
- Emporio Armani
- Gas
- Giorgio Armani
- Hamleys
- Hugo Boss
- Hunkemoller
- Iconix
- Jimmy Choo
- Kate Spade
- La Martina
- Lenscrafters
- Maje
- Michael Kors
- Mothercare
- Muji
- Paul & Shark
- Paul Smith
- Pottery Barn
- Pottery Barn Kids
- Pret A Manger
- Salvatore Ferragamo
- Sandro
- Satya Paul
- Steve Madden
- Superdry
- Scotch & Soda
- Tiffany & Co.
- Tod’s
- Tory Burch
- Tumi
- Valentino
- Versace
- Villeroy & Boch
- West Elm
- Zegna
- and more.
Currently, RBL operates over 1,590 stores across India, including standalone stores and shop-in-shops.
Source: Steve Madden, Reliance Brands
CitiTimes 