Kriti Sanon Shatters Stereotypes in Campus Shoes’ New ‘You Go, Girl!’ Campaign.
New Delhi, India, October 11, 2025 — Campus Activewear, one of India’s leading sports and athleisure footwear brands, has launched the second edition of its “You Go, Girl!” campaign, featuring National Award-winning actress Kriti Sanon. This year’s campaign encourages women to navigate the world confidently, unbothered by labels and guided by their own choices.
In the campaign film, Kriti enters a bright lobby surrounded by floating labels that reflect common stereotypes: “Too ambitious,” “Too bold,” “Drama Queen.” Despite these labels attempting to hold her back, she continues to move forward with confidence, eventually breaking free and exclaiming, “Damn good shoes, yaar!” as she showcases her stylish Campus footwear.
Nikhil Aggarwal, CEO and Whole Time Director of Campus Activewear Ltd., stated, “The ‘You Go, Girl!’ campaign celebrates women who live life on their own terms, defined by their choices. This self-belief is central to Campus’s brand ideology, ‘Move Your Way’, which emphasizes that every movement is meaningful when guided by authenticity and confidence. We encourage women to take their unique strides. Kriti Sanon embodies this spirit, representing the ambition and authenticity of today’s woman and the ethos that drives Campus forward.”
Kriti Sanon shared her thoughts on the campaign, stating, “Every woman has been told who she should be—how to act, how to look, and how far to go. ‘You Go, Girl!’ resonates with me because it reflects my journey of rising above judgments and mirrors the reality of countless women who do the same every day. It’s about owning your choices and moving with confidence, no matter what labels come your way. Campus has always stood for individuality and authenticity, and that shared belief makes this partnership truly special. Together, we’re sending out a message that goes beyond fashion—one that celebrates confident self-expression and the courage to move your own way.”
Hemant Shringy, Chief Creative Officer and Managing Partner at Wondrlab, added, “Labels are meant to define you—until you stop listening to them. We wanted to convey this truth in a way that feels light and authentic. Kriti navigates through stereotypes effortlessly and with self-assurance, proving that confidence isn’t about proving anything; it’s about knowing who you are and moving your way, without worrying about the labels society assigns or the stereotypes it creates. That’s the essence of ‘You Go, Girl!’”
The campaign will be promoted across various platforms, including television, print, digital media, and out-of-home advertising.
Founded in 2005 by Mr. Hari Krishan Agarwal, Campus has become one of India’s largest domestic sports and athleisure brands, offering a wide range of products for the entire family. With over 23,000 retail touchpoints and a significant presence on e-commerce platforms, Campus continues to captivate millions across the country.
Source: Campus Activewear Ltd.
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