- Goody has announced that world-class gymnast Laurie Hernandez will serve as their brand ambassador.
- The USA gymnast will display the brand’s timeless and cherished hair accessories.
NEW YORK, September 17, 2025 — Goody, America’s favorite hair accessories brand, has announced two-time Olympic gymnast Laurie Hernandez as their brand ambassador.
Hernandez was a key member of the remarkable “Final Five” gymnastics team at the 2016 Rio Olympics, where she won a gold medal with her team and a silver medal on the balance beam. After the Olympics, she showcased her talents in different areas, winning Season 23 of “Dancing with the Stars” and joining NBC as a sports analyst. Additionally, she is actively involved with UNICEF USA.
Laurie brings her vibrant and bubbly personality, along with her versatility, to the Goody brand, which aligns perfectly with the brand’s commitment to empowering individuals to embrace their hair and explore their personal style. Laurie is open about her journey with her curly hair and is a genuine fan of Goody’s products, which provide “ouchless” solutions that protect your hair. From hair ties to scrunchies, bobby pins, and more, Goody has been a trusted leader in hair accessories for over a century, serving everyone from elite athletes to everyday users.
“My curly hair is an essential part of my identity! I love experimenting with new hair accessories and have a great time styling them. That’s why I’m thrilled to partner with Goody as their official Brand Ambassador. As a gymnast who often performs in front of cameras, I need to maintain focus and deliver flawless presentations. I rely on hair tools that I can trust to perform under pressure,” says Laurie Hernandez. “I can’t wait to share my favorite looks and the must-have products that help me embrace my natural beauty, inspiring other girls with curly hair to do the same.”
Laurie will be supporting all existing collections from the Goody brand, including their latest launch, Goody Sport. Goody Sport offers enhanced durability in hair accessories, designed to withstand even the most challenging workouts. Whether you’re flipping through the air, running, jumping to achieve a personal record, or sticking to your weekly exercise routine, the Platinum Performance technology ensures a strong hold for elite performance.
“We take pride in being a brand that consumers trust for their hair care needs, providing products that promote the health of their hair and scalp. We are always seeking to partner with individuals who are willing to take risks and express their unique personalities,” says Doug Gillespie, Chief Executive Officer. “With her natural affinity for beauty and a display of confidence, Laurie Hernandez embodies the essence of what Goody represents: empowerment, confidence, and authenticity. We are thrilled to welcome her to the Goody family and look forward to achieving new heights and inspiring a wider audience together.”
Goody is an affordable and trendy brand that provides high-quality hair accessories and brushes for all hair types. Founded in 1907, Goody has been a leader in creating ‘ouchless’ hair products, allowing customers to freely experiment with and express their personal style without the worry of damaging their hair.
Source: Beauty by Imagination
CitiTimes 