- Genesis showcases test drives, new debuts, and design-driven performance at IAA Mobility 2025 in Frankfurt, Germany.
Frankfurt, Germany, September 16, 2025 — IAA Mobility 2025 is currently underway, emphasizing the future of transportation. IAA stands for Internationale Automobil-Ausstellung, which translates to International Automobile Exhibition or International Motor Show Germany. It reflects its status as a prominent global trade fair for automobiles and other innovative transportation concepts.
Genesis is proudly showcasing its dynamic brand and impressive line-up of electrified models at IAA. Visitors have the opportunity to explore the new all-electric model range, including the GMR-001 Hypercar and the GV60 Magma Concept.
Visitors can explore the brand’s bold European portfolio by participating in a test drive experience on the IAA Blue Lane. It offers a chance to get behind the wheel of the enhanced Genesis GV60, Electrified GV70, and Electrified G80.
The event proudly showcases the German debut of the upgraded GV60. This model represents a stunning evolution in design, cutting-edge technology, and impressive specifications for Genesis’s inaugural all-electric vehicle. This compact SUV not only builds on the accolades of its award-winning predecessor but also delivers an elevated driving experience for customers. With enhanced battery performance that promises longer ranges and quicker charging times, coupled with advanced technological features for connectivity and safety, the new GV60 sets a new standard in the electric vehicle market.
The enhanced GV60 is now joined by the new Electrified GV70 and Electrified G80. This unified display showcases the brand’s commitment to an electrified future and plans for further market expansion.
Founded in Seoul, Genesis is a leader in premium electric vehicles, embodying a vibrant and distinct spirit.
Source: Genesis
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