- Sam Edelman has launched Duet Eau de Parfum with Charlotte Lawrence as the global brand ambassador.
- The floral watery scent celebrates balance, duality, and timeless partnership — both in life and style.
NEW YORK, September 8, 2025 — Sam Edelman, the American lifestyle brand, has announced the launch of Duet Eau de Parfum in partnership with Parlux Ltd. It marks a significant new chapter in the Sam Edelman brand story, as it expands its legacy into a new sensory dimension. Fragrance plays an increasingly important role in shaping modern lifestyle identity, and this collaboration highlights that evolution.
Inspired by the lasting creative and romantic partnership of founders Sam and Libby Edelman, Duet tells a story of harmony, duality, and timeless connection.
The launch introduces singer, songwriter, and actress Charlotte Lawrence as the Global Brand Ambassador. A rising talent who effortlessly combines style and substance, Lawrence stars in the campaign—photographed by Libby Edelman—that brings Duet’s message of balance and self-expression to life. The campaign features her track “Ballerina” from her debut album, SOMEWHERE. This song choice reflects both the ballet-inspired silhouette of the fragrance bottle and the brand’s heritage in footwear design.
“After 45 years of partnership, we aimed to create something that truly represents our brand—an organic expression of the femininity and sensuality that Libby brings to the Sam Edelman universe. This new fragrance translates our personal romance into an olfactory experience,” said Sam Edelman, Founder and Creative Director. “Duet is a deeply intimate expression of our enduring dynamic as creator and muse, while also celebrating the millions of ballet flats we’ve brought to the market since we introduced the style to America in 1987.”
“Fragrance has evolved beyond being just an accessory; it has become an extension of one’s identity,” said Lori Singer, President of Parlux Ltd., the fragrance partner for Sam Edelman. “With Duet, we are providing consumers with a scent that feels both personal and contemporary, drawing from the craftsmanship and emotional connection that the Sam Edelman brand is recognized for.”
“I am excited to collaborate with Sam Edelman on this new fragrance,” said Charlotte Lawrence. “Duet embodies the emotional duality of our identities—strong yet soft, bold yet grounded. Fragrance is a powerful means of self-expression, and I am truly thrilled to be a part of it.”
Duet, created by perfumer Alexandra Monet at Firmenich, presents a luminous, floral, watery signature, tailored for the woman who embodies strength alongside softness and elegance with an edge.
Source: Parlux Ltd.
CitiTimes 