Coca-Cola and Star Wars come together to celebrate connection and the uplifting power of fandom with a new campaign.
Fans can now collect 21 new character designs and unlock an immersive Augmented Reality (AR) experience that shares powerful messages of community and connection.
ATLANTA, Sept. 3, 2025 — Coca-Cola and Disney have announced an exciting new collaboration titled “Coca-Cola x Star Wars: Refresh Your Galaxy,” which aims to bring fans together from all over the galaxy. This campaign celebrates the uplifting power of fandom and community. Building on Coca-Cola’s 70-year relationship with Disney, the global initiative highlights the unifying influence of Star Wars fandom and its ability to foster and celebrate meaningful human connections.
This collaboration unites the magic of Coca-Cola with the epic storytelling of Disney and Star Wars, celebrating the connections that bring people together across galaxies, generations, and fandoms. It features limited-edition Coca-Cola cans and bottles adorned with iconic Star Wars characters, captivating new creative content, and an innovative augmented reality experience. This experience allows fans to share uplifting messages of community and connection in the style of a Star Wars hologram transmission. This multi-faceted campaign will engage Star Wars fans worldwide, supported by creative content across television, digital platforms, and out-of-home activations.
“For generations, Coca-Cola and Disney have been dedicated to creating moments of joy and fostering human connection,” said Islam ElDessouky, Global Vice President of Creative Strategy & Content at Coca-Cola. “This collaboration represents more than just the fusion of two iconic brands; it celebrates the power of Star Wars fandom, shared passions, and the strength of community when we support one another.”
“Disney’s ongoing collaboration with Coca-Cola focuses on creating campaigns that celebrate fans,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company. “Star Wars is a significant cultural phenomenon globally, with millions of fans across generations who bring these stories into their daily lives. This custom campaign is designed for them and inspired by their passion.”
The collaboration begins with new creative content set in a movie theater, a culturally iconic location for both Star Wars and Coca-Cola. From the hum of a lightsaber to the excitement of movie marathons, the cinema has long served as a powerful venue for capturing the true magic of Star Wars and Coca-Cola. This setting will take center stage in the campaign.
Coca-Cola is releasing 21 limited-edition cans and bottles in select markets, featuring iconic characters and scenes from the Star Wars universe. Fans can unlock an exciting augmented reality (AR) digital experience by scanning a Coca-Cola can or an advertisement found on the street. This experience enables fans to explore collectible cans showcasing their favorite Star Wars characters. Additionally, participants can record a video of themselves, which will be transformed into a hologram transmission in the style of Star Wars. This hologram can be used to share an uplifting message of community empowerment with friends and family.
The campaign will feature a variety of Star Wars characters for fans to collect, including:
Original Taste: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, and Emperor Palpatine
Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey
There will also be character designs available only at Walt Disney World Resort in Lake Buena Vista, Fla., and Disneyland Resort in Anaheim, Calif.: The Mandalorian and Grogu; First Order Stormtrooper; and Chewbacca.
Starting in September, fans can begin collecting characters from this exciting new collaboration.
The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. At the same time, the Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise that includes three core business segments: Entertainment, Sports, and Experiences.
Source: The Coca-Cola Company
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