Italian Craftsmanship: Lamborghini Shines at Pebble Beach

Lamborghini Spotlights the Pinnacle of Italian Craftsmanship at the 74th Annual Pebble Beach Concours d’Elegance.

Pebble Beach, California, September 3, 2025 – During Monterey Car Week 2025, Automobili Lamborghini opened its exclusive Lamborghini Lounge Monterey for VIP guests, showcasing the new Fenomeno, which premiered at The Quail, a Motorsports Gathering. With its striking Giallo Crius exterior, this limited-production model is available in only 29 units, epitomizing performance and exclusivity.

At the Lamborghini Lounge, the brand showcased its full model lineup, featuring the Urus SE, the first Plug-in Hybrid Electric Vehicle (PHEV) in the luxury Super SUV segment; the Revuelto, a High-Performance Electrified Vehicle (HPEV) boasting 1,015 CV; and the Temerario, the new successor to the Huracán with a V8 engine that revs to 10,000 rpm.

Guests at the Ad Personam design studio explored Lamborghini’s extensive customization options, including a variety of colors, leather swatches, paint samples, rims, and brake calipers, all aimed at designing a personalized dream car.

The 74th Pebble Beach Concours d’Elegance, celebrating automotive excellence since 1950, gathered car enthusiasts from around the globe. Highlights included the Lamborghini Fenomeno on the Concept Lawn, featuring anticipated future designs. Stephan Winkelmann, CEO of Automobili Lamborghini, and Design Director Mitja Borkert returned as Honorary Judges during the Sunday ceremonies.

Source: Lamborghini