H&M and Mia Regan Collaborate to Create the Ideal Summer Vacation Wardrobe.
NEW YORK, July 20, 2025 — H&M has teamed up with Mia Regan to create a special wardrobe for summer vacations and enjoyable times. The British model and content creator has a unique approach to fashion, beauty, music, and nature. She contributed her own hand-drawn illustrations and distinctive style to design this capsule collection.
“I have created my dream summer wardrobe for H&M customers, drawing inspiration from my travels to bohemian Ibiza, my experiences at British festivals, retro films, and sun-soaked European holidays with friends. Some of the illustrations in this collection are based on my film photographs. Those who have followed me for a while know that I have a passion for photography!” says Mia Regan.
As a longtime friend and collaborator, Mia’s collection with H&M developed organically. She was involved in every step of the design process. From initial concepts to final fittings, Mia contributed mood boards, silhouette ideas, design details, and color palettes throughout the project. Her illustrations, inspired by her travels around the world, add personal touches that not only showcase Mia’s creativity but also make the collaboration feel even more special.
The collection features a variety of pieces, including slip dresses, knitted separates, cargo trousers, capris, shorts, skirts, swimwear, and tops. Accessories consist of slouchy bags, a rope belt, and printed scarves, all presented in a color palette of sunny yellow, earthy tones, and silver. The designs showcase asymmetric shapes and utilitarian influences, complemented by playful details that reflect Mia’s favorite wardrobe items.
The key pieces include a yellow bias-cut slip dress featuring a crisscross back, a silver lurex knitted set, capris with asymmetric cargo pockets and utilitarian details, and a taupe maxi dress with tie-up sides and an illustrated star on the front.
“Mia’s style is eclectic; she has a keen eye for details and an instinctive ability to mix different elements. She aimed for a sense of ease in the collection that mirrored her style, which is unpretentious, fun, and full of positive energy. It was inspiring to witness how this good friend of the brand expressed her creativity throughout the entire design process,” says Ann-Sofie Johansson, Creative Advisor and Head of Women’s Wear Design at H&M.
“Working closely with the talented design team at H&M has been an incredible experience. When they approached me to design this collection, I was both excited and flattered. It’s been a fantastic opportunity to bring my vision to life and create something I hope people will love,” Mia Regan remarked.
Source: H&M
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