U.S. News & World Report Enhances India Engagement with Strategic Investment in White Bridge Education.
This partnership will utilize U.S. News’ insights on global higher education to help colleges and universities looking to establish a presence in India.
WASHINGTON, May 21, 2025 — U.S. News & World Report, a leading authority on education rankings and consumer insights, has announced a strategic investment in White Bridge Education (WBE). WBE is a market-entry advisory firm based in India specializing in international student outreach, recruitment, and enrollment across South Asia and the Middle East.
This investment underscores U.S. News’ commitment to expanding its presence in India and reinforcing its mission to enable students, families, and educational institutions to make informed, data-driven decisions regarding higher education.
White Bridge Education, co-founded by Dr. Kimberly Dixit, Preeti Wadekar, and Namita Mehta, collaborates with global universities and higher education institutions to deliver tailored solutions for student recruitment. Their integrated offerings include in-country representation, digital marketing strategies, customized student events, tours and fairs, and research and advisory services. Additionally, they facilitate transnational education partnerships.
“As we seek to enhance our services for consumers and the industries that support them, this investment reinforces our commitment to students and institutions worldwide,” stated Neil Maheshwari, CFO and COO of U.S. News & World Report. “We are thrilled about the opportunities this partnership presents.”
WBE’s capabilities and reputable brand will help U.S. News deepen its engagement and presence in the expanding Indian economy. This strategic partnership also accelerates WBE’s access to exclusive content, tools, networking, and branding opportunities that promote student mobility.
“This partnership represents a significant milestone for White Bridge Education,” stated Preeti Wadekar, co-founder and CEO of White Bridge Education. “It confirms our unique position within India’s international education sector and strengthens our mutual commitment to transparency, ethics, and a student-first approach, while ensuring our respective organizations’ full operational and editorial independence.”
WBE will continue to operate independently, led by its leadership team, with the founders remaining the majority shareholders. U.S. News will maintain its editorial independence; its editors will not provide services for White Bridge Education, and any purchase of those services will not impact school rankings.
U.S. News & World Report is a leading source of journalism that helps consumers, citizens, and policymakers make informed decisions. The company provides unbiased rankings, independent reporting, and consumer advice to millions of visitors on USNews.com each month.
White Bridge Education (WBE) is a market entry advisor for global universities and higher education institutions looking to expand into South Asia and the Middle East. Based in Mumbai, WBE offers various services, including strategy development, outreach initiatives, and partnership creation. The organization relies on its regional expertise, strong networks, and a student-centered approach, prioritizing ethical and outcomes-driven recruitment. WBE’s mission is to connect institutions with the right students and stakeholders to create long-term value and impact in international education. It is achieved through collaborative, transparent practices and strategic alignment with the regional objectives of each university.
Source: U.S. News & World Report
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