The True Essence of Timeless Connections: The Legacy of Coca-Cola in India.
Mumbai, India, February14, 2025 — Coca-Cola India has articulated the significance of timeless connections and highlighted the brand’s enduring legacy in India as follows:
“For over 138 years, Coca-Cola has been a vibrant symbol of joy and refreshment, uniting people across diverse regions and generations. Since its debut in India in 1993, the iconic red-and-white logo has permeated everyday life and become a cherished part of memorable occasions. From the exhilarating cheers that echo during cricket matches to the harmonious notes of musical celebrations and the spontaneous smiles shared among friends, Coca-Cola has woven itself into the rich tapestry of India’s culture, playing a central role in festivities and gatherings that bring people together.”
“Imagine a neighborhood festive celebration filled with lights and laughter or a cricket match where the familiar sound of a Coke bottle opening follows every cheer. Now, picture a wedding where the iconic contour bottle is part of a shared feast. In another scene, a group of college friends gather at their canteen, sipping on Coca-Cola while sharing stories and enjoying each other’s company. These moments aren’t just memories; they are experiences that have strengthened Coca-Cola’s connection with India’s rich diversity, culture, and people through their collective love for refreshment.”
“Coca-Cola’s connection with consumers is strengthened by its iconic portfolio, which includes options to meet the diverse needs of its audience. From the classic Coke to contemporary options like Coke Zero and Diet Coke, the brand offers something for everyone. Beyond refreshments, initiatives like Coke Studio Bharat and Coke Studio Tamil showcase India’s rich cultural diversity, highlighting stories and music from various regions.”
Kaushik Prasad, Senior Director of Marketing at The Coca-Cola Company’s India and Southwest Asia Operating Unit, stated, “For three decades, Coca-Cola has been a proud partner in India’s journey of transformative growth and celebrating our rich diversity. We strive to foster a deep connection with India by enhancing everyday moments of togetherness, whether enjoying an afternoon snack with friends or gathering with family over chilled bottles of Coke during the holidays. We are committed to believing that real magic happens at any time we connect with our loved ones.”
Coca-Cola in India is one of the country’s leading beverage companies, providing various high-quality and refreshing beverage options for consumers. The company adheres to its vision of “Beverages For Life” by offering a diverse portfolio, which includes products for hydration, sports, sparkling drinks, coffee, tea, nutrition, juice, and dairy.
In India, the beverage range includes iconic brands like Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, and the Minute Maid range of juices, and Honest Tea. The company offers drinks such as Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani, Bonaqua packaged drinking water, and Kinley Club Soda for hydration. Premium offerings include Schweppes and Smartwater and a selection from the Costa Coffee range of tea and coffee products.
Coca-Cola India continuously transforms its product lineup, reduces sugar in its beverages, and introduces innovative products.
The Company, along with its owned bottling operations and franchise bottling partners, has established a robust network of nearly 5 million retail outlets, allowing it to refresh millions of consumers nationwide. Its mission is to positively impact people’s lives, communities, and the planet through initiatives focused on water replenishment, packaging recycling, sustainable agriculture, and reducing carbon emissions throughout its value chain.
Globally, The Coca-Cola Company, in collaboration with its bottling partners, employs more than 700,000 individuals, contributing to economic opportunities in local communities worldwide.
Source: The Coca-Cola Company.
CitiTimes 