NIVEA India has set a GUINNESS WORLD RECORD for the longest online video chain of people passing and applying moisturizer.
Mumbai, India, January 12, 2025 — NIVEA India, a skincare brand, has made history with its NIVEA Soft moisturizer by setting a new GUINNESS WORLD RECORD for the most extensive online video chain of people passing and applying moisturizer on December 18, 2024. The achievement features 444 videos, surpassing the previous record of 259 set by another group on September 27, 2023. This milestone highlights NIVEA India’s strong connection with its loyal community, marking a significant advancement in participation and global recognition.
The record-breaking achievement highlights NIVEA’s popular annual initiative, the Soft Fresh Batch 2024. This year, the campaign reached new heights, attracting significant participation with a remarkable 30% increase in entries compared to last year. Participants showcased their creativity by performing the trendy hook step from the NIVEA Soft anthem, released earlier this year. By celebrating young talent in beauty, fashion, and entertainment, the campaign provided an engaging platform for individuals to shine, perfectly complementing the grandeur of its world-record achievement.
The brand collaborated with over 80 top influencers to enhance its reach and engagement, driving large-scale participation. The response was remarkable, with Maharashtra, Uttar Pradesh, Karnataka, and Haryana emerging as the top-performing states regarding entries and views. The NIVEA Soft Fresh Batch 2024 anthem became a hit, with users creatively incorporating the catchy tune into their content. This widespread enthusiasm reinforced the campaign’s impact across digital platforms.
This year, the NIVEA Soft Fresh Batch has elevated the rewards, offering even more exciting opportunities. Ten fortunate winners will receive an all-expenses-paid international trip, additional perks including the chance to be featured in NIVEA’s digital advertisements, access to a vocational course of their choice, and a year-long subscription to NIVEA’s complete product range.
Shweta Dalal, Marketing Director at NIVEA India, commented: “We are thrilled to have achieved this GUINNESS WORLD RECORDS title, which aligns with our vision at NIVEA. Our commitment to innovation, creativity, and pushing boundaries is at the core of everything we do. This milestone is a testament to that spirit. Our beloved annual event, the NIVEA Soft Fresh Batch, has grown immensely over the years, becoming bigger, bolder, and more impactful. This achievement not only celebrates the passion and talent of our community but also reinforces our dedication to creating meaningful and engaging experiences for our audience.”
NIVEA India’s achievement of a record-breaking milestone presents a significant celebration of its iconic product, Soft, and simultaneously reflects the increasing legacy of its annual program. This accomplishment highlights the brand’s unwavering commitment to nurturing creativity, innovation, and excellence while establishing genuine connections with the youth of India. The Soft Fresh Batch initiative continues to expand in scope and impact each year, serving as an open platform that invites participation and showcases talent. This initiative effectively emphasizes the importance of individuality and self-expression.
Source: NIVEA India
CitiTimes 