Bata Enhances Its Global Creative Vision with a Strategic Leadership Appointment
Photo: Miguel Esquide is the new Chief Design Officer of Bata, a leading global footwear and fashion brand.
LAUSANNE, Switzerland, Dec. 22, 2024 — Bata, a distinguished global footwear and fashion industry leader, has appointed Miguel Esquide as its Chief Design Officer.
This strategic appointment underscores Bata’s dedication to fostering innovation and creativity as it embarks on an exciting journey to engage with contemporary audiences worldwide.
With two decades of diverse experience working with esteemed brands, Miguel brings a wealth of knowledge and a fresh perspective that will be instrumental in redefining Bata’s creative vision. His expertise will enrich the design process and play a vital role in strengthening the brand’s identity and relevance in today’s dynamic market.
Miguel’s career highlights include co-founding the luxury brand 1CONCEPT, recognized for its bold aesthetics and featured in Vogue. Cultural icons such as Miley Cyrus and Rosalía have also celebrated the brand. Additionally, he has led footwear design and strategy at INDITEX for prominent labels like Lefties, Zara, and Pull&Bear. Miguel has a strong ability to create collections that resonate with consumers and deliver impactful campaigns, which aligns perfectly with Bata’s vision of providing stylish, accessible footwear for everyone.
As Chief Design Officer at Bata, Miguel will oversee the brand and its extensions, including Bata RedLabel and Bata Comfit. Based in Padova, Italy, he will lead a team of skilled designers, combining Bata’s heritage with modern design elements to ensure the brand stays inspiring and relevant for today’s consumers.
“At Bata, we are reaffirming our commitment to design innovation by appointing a Chief Design Officer to our executive team,” said Sandeep Kataria, CEO of Bata. “This important step reflects our vision to position design at the heart of our brand’s evolution, setting the stage for new and engaging collections that showcase our dedication to craftsmanship and style.”
“Miguel has a proven ability to create unique and commercially effective designs. His contemporary approach will be essential as we work to elevate Bata’s brand and foster deeper connections with consumers around the globe,” the Bata CEO added.
Founded in 1894, Bata is a global leader in footwear. It is recognized for its high-quality, stylish, and comfortable shoes for men, women, and children. The company operates in over 56 countries worldwide.
Source: Bata Brands SA
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