- Tanishq presents the ‘Nav-Raani’ Collection, Royal Jewellery for Modern Day Queens.
Bangalore, India, October 16, 2024 — Tanishq, India’s most prominent jewelry brand, unveils its newest festive masterpiece: The Nav-Raani Collection. This exclusive collection, a radiant tribute to the modern-day queen, embodies bold modernity and classic elegance. It’s a celebration of the regal spirit of today’s women, a privilege to be part of during the festive season.
Nav-Raani redefines traditional jewelry with intricate handcrafted artisanship and contemporary flair. The collection showcases high-brilliance Kundan, mirror-finish glass enamel work, and colored Kundan with an ombre effect. Delicate Jaali patterns further complement these signature techniques, the timeless Ras Rava and Partaj techniques, and the dazzling Chandak and Kalgi motifs, all coming together to create regal and modern jewelry. The meticulous craftsmanship, enhanced by 3D laser-cut beads and casted stamps, captures the grandeur and grace of royal jewelry tailored for the modern woman.
This collection goes beyond mere adornment—it’s about celebrating the regal essence that every woman carries within her. While she may not always embody the persona of a queen every day, Diwali is when her inner royalty radiates through as she embraces the warmth, grace, and timeless beauty that Nav-Raani offers. It’s a tribute to her strength, poise, and the aura she exudes during these special moments.
Revathi Kant, Chief Design Officer at Titan Company Limited, explains, “The Nav-Raani collection reflects intricate craftsmanship inspired by regal heritage. Each piece is meticulously crafted, showcasing the exceptional skill of artisans. The designs in this collection celebrate modern women who navigate life with confidence and grace. Nav-Raani merges old-world charm with contemporary sensibilities, creating pieces that resonate deeply with today’s queens. It celebrates a woman’s spirit, transforming her festive moments into timeless memories.”
The Nav-Raani collection is a stunning representation of the festive spirit, perfect for Diwali gifting. It offers a versatile range, from royal jewelry pieces to contemporary designs, catering to every woman’s unique style at diverse prices, making luxury accessible for all.
The brand launched a film directed by Mira Nair, her first Indian TV commercial. Created by Lowe Lintas, Tanishq’s festive campaign film beautifully showcases women who don’t need crowns to feel royal. The Nav-Raani collection’s designs highlight each woman’s unique qualities, offering jewelry crafted with unmatched artistry.
Tanishq, an esteemed jewelry brand under the TATA Group in India, is widely recognized for its exceptional craftsmanship, exclusive designs, and unwavering commitment to quality. With a presence in over 250 cities across India, the brand operates 450 exclusive boutiques, showcasing its exquisite offerings to discerning customers nationwide.
Source: Tanishq
Tanishq | Embrace the Nav-raani in you this Diwali
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