Bata unveils brand evolution.
Celebrates 130 years with a new brand campaign: “Make Your Way.”
LAUSANNE, Switzerland, September 19, 2024 — Bata, a leading footwear company, is celebrating its 130th anniversary with a new brand campaign called “Make Your Way.” This milestone celebrates Bata’s rich heritage and marks an exciting evolution to position the brand as a top choice worldwide.
The “Make Your Way” campaign reflects Bata’s renewed focus on style, comfort, and affordability. It aims to attract a younger, trend-conscious audience, honoring its strong heritage.
“This campaign is about inspiring self-expression and confidence. At Bata, we make shoes to accompany consumers as they create their path in life and build their road to the future,” says Sandeep Kataria, Global CEO of Bata.
The new positioning, “Stylish, comfort-enhanced, affordable shoes for every side of you to make your way,” aims to connect with today’s fashion-conscious consumers, expand Bata’s customer base, and drive further growth. This positioning will be communicated through Bata’s essential labels: “Bata,” “Bata Comfit,” and “Bata Red Label.” This strategy positions Bata as the only major high-street footwear retailer genuinely targeting ‘Every Side of You’ through authentic and heritage-rich in-house brands, covering every aspect of consumer life: dress, leisure, and sport.
In September, Bata will launch a special 130th-anniversary edition of women’s ballerina shoes in Europe. The shoes aim to support women in ballet and dance, encourage participation from diverse backgrounds, and help women facing economic challenges. These ballerina shoes are a modern take on the original Batovka, an innovative shoe first launched by Bata in 1897. The company’s vision of providing quality and affordable footwear is reflected in this special edition.
Bata is a leading shoemaker, selling over 150 million pairs of shoes annually. The company offers comfortable fit, stylish designs, affordable prices, and responsible manufacturing to ensure customers feel good in their shoes. Established in 1894, this family-owned business operates in more than 56 countries across five continents. Bata designs, manufactures, and sells its “own” footwear, continually innovating to achieve the perfect fit.
Source: Bata
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