- Paris 2024 is bringing Olympic spirit to fans around the world.
Paris, August 11, 2024 — As Paris 2024 captivates audiences worldwide, fans can engage with the Olympic Games through a wide range of physical and digital products offered through the International Olympic Committee (IOC) global licensing program.
The IOC has partnered with several new licensees to release Olympic-branded products across three collections for Paris 2024: the Olympic Games Collection, which promotes the Games globally; the Olympic Heritage Collection, which celebrates the art and design of past Olympic Games; and the Olympic Collection, which helps bring the Olympic values to sports fans and young people globally.
“Official merchandise allows fans to engage with the Olympic and Paralympic Games and acquire a special piece of Olympic history,” explains Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services.
Items include Paris 2024 match and replica balls for volleyball, beach volleyball, and water polo (produced by Mikasa), basketball, and handball (produced by Molten), and Paris 2024 finger skateboards and ramps, developed in collaboration with Spin Master’s Tech Deck brand, allowing fans to create their Olympic skateparks.
Additionally, fans can purchase various co-branded Looney Tunes merchandise, including apparel, pins, and accessories, developed in collaboration with Warner Bros. Discovery Global Consumer Products.
- E-commerce is bringing fans closer to the Games.
The official Olympic Shop provides a wide range of branded merchandise for those unable to attend the Paris Games in person. Fans can buy products from the Paris 2024, Milano Cortina 2026, and LA28 collections and Olympic and Olympic Heritage items at this convenient online store.
- Digital offerings connecting with fans globally
Fans worldwide can engage with the Olympic Games through digital experiences like the official mobile game for the Olympic Games Paris 2024, online sailing races, and an immersive environment on Roblox. They can also participate in connected sports challenges through the Kinomap app and collect digital cards for Paris 2024.
- Marking 100 years since Paris 1924
The IOC has worked with licensees to create products celebrating the Olympic Games Paris 1924 centenary as part of the Olympic Heritage Collection. These products include a limited-edition range of apparel from Lacoste, a commemorative coin developed with the Monnaie de Paris, and special-edition Montblanc writing instruments, inks, and notebooks that honor the Olympic Games Paris 1924 and Olympic Winter Games Chamonix 1924.
- Official Paris 2024 products
The Paris 2024 Organising Committee has created an extensive program for the Games, offering fans a wide range of merchandise and souvenirs. There are approximately 6,000 products available in various categories, including clothing, accessories, pins, stationery, homeware, games and toys, luggage, and eyewear. This official merchandise is available online through the Olympic Shop and at around 30,000 points of sale throughout France.
Edouard Bardon, the Licensing Director at the Paris 2024 Organising Committee, explains, “We are proud to have put together an amazing team of licensees. Everyone can treat themselves to a souvenir of the Olympic and Paralympic Games Paris 2024, whatever their taste or budget.”
- Expanded Olympic licensing opportunities
The IOC’s Global Licensing Strategy, driven by Olympic Agenda 2020+5, aims to engage fans through official merchandise that promotes the Olympic brand. Programs include the Olympic Heritage Collection, the Olympic Collection, and the Olympic and Paralympic Games Collections, offering fans a tangible connection to the Olympic Games and values through the sale of official merchandise. Olympic merchandising items are available for sale through the Olympic Shop.
Source: IOC Media
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