Coca-Cola Lens, an exclusive platform, provides access to industry trend data, allowing you to explore thought leadership articles written by Coca-Cola experts. The new platform offers retail and restaurant partners data-backed insights and industry trends through a uniquely Coca-Cola lens.
To thrive in today’s dynamic marketplace, Food Service operators and retailers can now access valuable consumer insights supported by industry trend data.
Coca-Cola Lens provides access to a collection of thought leadership articles. These articles, written by Coca-Cola’s internal subject matter experts, are supplemented by data from both proprietary internal tools and credible third-party sources. They explore the intricacies of shopper behavior, offer macroeconomic context, and provide forward-looking insights on topics such as the rise of premium water, the purchasing power of multicultural consumers, and the influence of digital ordering technologies.
The platform equips you with practical guidance for boosting revenue, including actionable tips on how to optimize restaurant menus and curate cold vault inventories. The content is presented in visually appealing, quick-read formats, and includes charts, graphics, and images. Four to six new articles will be added each quarter, based on feedback from Coca-Cola customers and associates.
“In today’s rapidly changing landscape, a vast amount of data is coming in from every angle. Whether it’s the cashier at a one-store retailer or the CEO of a 10,000-outlet restaurant chain, everyone involved in the beverage industry can benefit from the actionable insights Coca-Cola Lens offers.”
“We are introducing Coca-Cola Lens to fulfill our commitment to providing additional value to our customers beyond beverages. As thought partners and consultants, we will work together to navigate this ever-changing landscape, using data and tools to drive our business strategies and stimulate growth,” stated Pamela Stewart, Chief Customer Officer—Retail, Coca-Cola North America.
Coca-Cola North America serves over 250,000 retail stores and 500,000 food service outlets. It has a history of forming valuable partnerships focused on growth. Coca-Cola Lens aims to enhance this commitment by highlighting important trends to assist customers in anticipating and meeting consumer needs.
Source: The Coca-Cola Company
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