NEW YORK, May 29, 2024 — Maybelline New York, one of the world’s leading cosmetics brands, has announced Peggy Gou, the electronic music phenomenon, as its newest global ambassador.
Peggy Gou, a DJ and producer who has been a trailblazing force in music for years, achieved mainstream recognition with the release of her hit song “(It Goes Like) Nanana” in 2023.
A true leader in both music and fashion, Gou now sets her sights on the beauty world.
“Maybelline New York is thrilled to welcome Peggy Gou as our newest ambassador,” said Trisha Ayyagari, Global Brand President, Maybelline New York. “Peggy is the hottest DJ in the world; her songs are everyone’s summer soundtrack. Her infectious energy and ability to connect with such a diverse audience are a testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy to celebrate creativity and self-expression.”
Gou’s energetic performances and trendsetting style have earned her a massive global following. As a Maybelline ambassador, she will lead upcoming product and brand campaigns, starting with her take on Maybelline’s SuperStay Matte Ink Liquid Lipstick range, known for its long-lasting formula.
Maybelline New York is a leading cosmetic brand globally, available in over 120 countries. By blending technologically advanced formulas with on-trend expertise and New York City’s edge, Maybelline New York’s mission is to provide innovative, accessible, and effortless cosmetics for everyone.
Source: Maybelline New York
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